Greg Smith

I'm a designer and front-end developer, complemented by a background in journalism, illustration and fine art. I specialize in user-centered, responsive, device agnostic design and custom CMS creation.

Work Experience

BuildingOnline • Director of UX/UI Design

2006 — Present

I lead my team through all phases of digital design initiatives. I maintain our design and front-end standards & practices, as well as our project process. I communicate with clients to establish project goals, project scope, priorities and deadlines. I present and sell work through all project phases. I direct our communication through the review & feedback process.

Element Creative • Freelance Designer / Consultant

2005 — Present

Over the years, I’ve taken on various interactive design projects, as a contractor and consultant, in addition to my full-time agency work, serving clients in various fields

BuildingOnline • Senior Designer

2004 — 2006

Created and implemented a phase-based process for all digital projects, allowing for more focus on user experience and content definition. Took on a leadership role in my team, and a affected a transformation from a technology resource to a full-service design agency.

BuildingOnline • Designer

2002 — 2004

Communicated with clients about project scope, budget and deadlines. Created wireframes and visual designs based on client briefs & user research. Built HTML/ CSS templates, and worked with developers to complete front-end portions of CMS-driven product & marketing sites.

MusicZone • Designer, Editor

1999 — 2000

MusicZone was a music portal based in Taipei, serving the Greater China consumer market, funded by and PSI Net. I worked on the design team, and I was responsible for English language copywriting & editing.


Some of the clients I've worked with:

Anthony Forest Products AWCI, CARROTS Boutique Coca Cola, Drive Graphics EIMA, Elum Designs, Fuller Ingredients, GSMfg, Grohe, Henkel, HGTV, iDONATEpro, James Hardie, Lasco Bathware, Laz Parking Service, Loctite, MiTek Builder Products, OSI, Penofin, Pereira & O'dell, USP, Woodway


Laguna College of Art and Design — Laguna Beach, CA, 2000 - 2002
Major: Illustration / Minor: Graphic Design

San Diego State University — San Diego, CA, 1998
Major: Journalism / Minor: American Literature / Degree Earned: BA


Strong leadership, presentation, and communication skills; comfortable in client-facing roles; comfortable selling design & justifying design decisions; aggressive problem solver; patient and considerate under pressure

Personal Interests / Accomplishments

Surfer; oil painter; muralist; studied improv & sketch comedy writing at The Groundlings School in Los Angeles for three years; taught art/illustration/design for four years at ARTS (an art-based youth outreach program) in San Diego, CA


Available upon request